A pinned post is useful inside of your Facebook group for a number of reasons – a generic welcome post, group guidelines, or important announcements.
What if you could have one post for all without crowding your pinned post with a bunch of text that nobody will read? It’s possible!
A multi-purpose pinned post is simply one post with four images – each image is its own clickable photo with a description. Here’s an example of a pinned post I created for one of my own private Facebook groups for my health and wellness company:
Here’s how you create a multi-image, multi-purpose pinned post:
Step 1: Create four subjects/purposes and a description for each
Before you make your post or your images, decide on four subjects/purposes for your pinned post. Choose four subjects, and create the text you’ll use for each.
For this example, I chose the following four subjects:
- For New Members: This is a quick overview of links to my group rules, a link to our group files, explanation on how to use the group search function, and a link to my free quick start guide.
- Group Guidelines: This is a quick link to my guidelines. The guidelines are in a document inside of the group files. I use a pretty link to redirect members to this file inside the group.
- Welcome Post: I use a pretty link redirect to the specific welcome post (this was the prior pinned post) and ask new members to introduce themselves by answering three questions – two questions are ice breakers (fun facts about the person) and the third question is for my market research (What’s your #1 struggle with _____?).
- My Paid Products: I describe my digital products, how they will help the member along with a link to the sales page for each and a link to my shop page.
Step 2: Create your images
Using Canva, or another image creation platform, create a new file using the social media post dimensions of 800px X 800px.
You’ll create 4 images inside of your Canva file using colors that tie into your brand. Using the Canva text element, you’ll place a call to action on each image. For instance, my first square box image has the call to action, “Help, I’m New! Start Here”. See the example below inside of my Canva file.
When uploaded to Facebook, your images will appear in your post in order starting from the top left to top right and then to bottom left to bottom right.
Organize your images in Canva in the order you want them to appear in your pinned FB post.
Download all images as a PNG format at the same time (rather than choosing to download one image at a time). This will result in all four images being downloaded to a zip file onto your computer.
When you unzip the folder, each image will automatically be named as a number in the order in which you arranged them inside of the Canva file ( ex 1.png, 2.png, 3.png and 4.png).
Step 3: Create and pin a new post inside of your Facebook group
Create a new post inside of your group with a brief description and call to action. For my pinned post, I used the following:
Welcome! Click on each picture to take you to the appropriate subject for more info!
Next, upload each image one by one in the order you want them to appear in your post. Remember, images will appear in your post starting from left to right, starting with the top left hand corner.
For instance, image #1 (Help, I’m New!) will appear in the upper left hand corner, image #2 (Group Guidelines) will appear in the upper right hand corner, image #3 (Welcome Post) will appear in the bottom left hand corner and image #4 (Shop Page) will appear in the lower right hand corner.
Next, publish your post and pin it to the top of your group by clicking on the 3 dot menu in the upper right hand corner of your post and click on the “pin post” text and icon.
Next, click on each image inside of your post and paste the appropriate description for each subject/purpose.
Tip for Mobile: I notice my longer descriptions for some of my images don’t like to load on my Android device when I click on the “see more” link.
A quick fix is to paste the same description inside of the comment section for the particular image and they load fine at that point when some clicks to view comments.